Marketing – Set 2 January 29, 2025 by aasi 0% Report a question What’s wrong with this question? You cannot submit an empty report. Please add some details. 1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950 Marketing – Set 2 Dear ! This is Marketing – Set 2 Quiz and it contains 50 questions. Keep Learning! 1 / 50 1) The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers. True False 2 / 50 2) All of the following are examples of services EXCEPT: Banking Hotels and motels Tax preparation Computer software 3 / 50 3) In relationship marketing firms focus on __________ relationships with __________. Short-term; customers and suppliers Long-term; customers and suppliers Short-term; customers Long-term; customers 4 / 50 4) Examples of pure tangible goods include all of the following EXCEPT: Tax preparation Toothpaste Soap Salt 5 / 50 5) Consumer buying behavior refers to the buying behavior of businesses. True False 6 / 50 6) _____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer value Satisfaction scale Profit margin Competitive benefit 7 / 50 7) The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors. True False 8 / 50 8) Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies. Customer satisfier Customer complaint Voice of the customer Psychological 9 / 50 9) Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered. True False 10 / 50 10) The controllable variables a company puts together to satisfy a target group is called the _____________. Marketing strategy Marketing mix Strategic planning Marketing concept 11 / 50 11) In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Marketing Production Both of the above None of the above 12 / 50 12) A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.” True False 13 / 50 13) Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. Shopping Convenience Industrial Specialty Unsought 14 / 50 14) Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large. A.Making, Arranging, Maintaining and Selling B.Creating, Communicating, Delivering, and Exchanging C.Creating, Advertising, Selling, and Transferring D.Performing, Displaying, Offering, and Exchanging 15 / 50 15) Distinct characteristic of services is_____________ Intangibility Inseparability Variability Perishability 16 / 50 16) If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. Advertising Sales promotion Personal selling Publicity 17 / 50 17) Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels. True False 18 / 50 18) In addition to businesses, the marketing concept is also applicable to ___________. Government agencies Religious groups Fine arts organizations All of the these 19 / 50 19) Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer. True False 20 / 50 20) A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer. True False 21 / 50 21) The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy. Price Decisions Place Decisions Product Decisions Promotion Decisions 22 / 50 22) Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use. True False 23 / 50 23) The focus of marketing today is _______. Value and Satisfaction Quality and Long Term Relationships All of the these None of the Above 24 / 50 24) The marketing concept applies to production firms, but not to service industries. True False 25 / 50 25) The intangible nature of many services can create unique challenges for marketers. True False 26 / 50 26) Need becomes ________ when they are directed towards a specific object. Actual need Want Satisfaction Demand 27 / 50 27) The _____ identifies the product or brand. Container Label Advertisement Warranty 28 / 50 28) Services cannot be stored. This describes the ___________characteristic of services. Intangibility Perishability Inconsistency Inseparability 29 / 50 29) ____________ is defined as communication with large numbers of customers at the same time. Personal selling Sales promotion Mass selling All of the above 30 / 50 30) Marketing Mix is the most visible part of the marketing strategy of an organization. True False 31 / 50 31) Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction. True False 32 / 50 32) SSTS refers to __________. Service Standards Testing Self- Service Technologies Standard Service Technologies Self Service Treatments 33 / 50 33) The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit. True False 34 / 50 34) Resellers may actually take ownership of the product and participate in the marketing, including the advertising. True False 35 / 50 35) A(n) _________ product exceeds customer expectations. Strategic Superior Augmented Anticipated 36 / 50 36) A consumer contest is an example of _________. Personal selling Sales promotion Advertising Indirect selling 37 / 50 37) Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability. True False 38 / 50 38) A marketing philosophy summarized by the phrase ‘a stronger focus on social and ethical concerns in marketing’ is characteristic of the _________ period. Production Sales Marketing Societal marketing 39 / 50 39) When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation. Marketing Production Sales Profit 40 / 50 40) __________describes the employee’s skills in serving the client. Internal Marketing Communication Marketing External Marketing Relationship marketing Interactive marketing 41 / 50 41) _____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event. Hybrid offer Core service Augmented or ancillary product Experience 42 / 50 42) The basic role of promotion is _________. Information Manipulation Communication Interpretation 43 / 50 43) Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services. Intangibility Variability Inseparability Simultaneously 44 / 50 44) It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor. True False 45 / 50 45) Businesses spend most of their advertising expenses on business-to-business markets. True False 46 / 50 46) The packaging concept states what the package should be or do for the product. True False 47 / 50 47) Institutional markets consist of people who buy products and services for personal use. True False 48 / 50 48) When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created. Customer satisfaction Planning excellence A quality rift A value line 49 / 50 49) A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Service Demand Need Physical object 50 / 50 50) A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations. 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