Marketing – Set 3 January 29, 2025 by aasi 0% Report a question What’s wrong with this question? You cannot submit an empty report. Please add some details. 1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950 Marketing – Set 3 Dear ! This is Marketing – Set 3 Quiz and it contains 50 questions. Keep Learning! 1 / 50 1) The buying process starts when the buyer recognizes a _________. Product An advertisement for the product A salesperson from a previous visit Problem or need 2 / 50 2) The promotion “P” of marketing is also known as ________. Product Differentiation Distribution Cost Marketing Communication 3 / 50 3) __________ is the single factor that best indicates social class. Time Money Occupation Fashion 4 / 50 4) Marketers often use the term ________ to cover various groupings of customers. People Buying power Demographic segment Market 5 / 50 5) ________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Image Personality Beliefs Heredity 6 / 50 6) When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important. Order processing Order booking Ready availability Information about warranty 7 / 50 7) ________ portrays the “whole person” interacting with his or her environment. Attitude Reference group Lifestyle Culture Subculture 8 / 50 8) If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. Double-up marketing Interactive marketing Service marketing Internal marketing 9 / 50 9) The task of any business is to deliver ________ at a profit. Customer needs Customer value Products and services Improved quality 10 / 50 10) The traditional view of marketing is that the firm makes something and then ________ it. Markets Sells Prices Services 11 / 50 11) You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product? Material and parts Capital items Supplies and services None of the given options 12 / 50 12) Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________. Business markets Global markets Consumer markets Non-profit and governmental markets Service markets 13 / 50 13) Good marketing is no accident, but a result of careful planning and ________. Execution Selling Strategies Research 14 / 50 14) Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________. Consumer buying behavior Post-purchase dissonance Retail buyer behavior Business buyer behavior 15 / 50 15) If performance meets consumer expectations, the consumer is ________. Delighted Satisfied Disappointed Surprised 16 / 50 16) Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value. Undermining competitive competencies Building customer loyalty Milking the market for product desires Renewing a customer base 17 / 50 17) The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. Distribution chain Network chain Supply chain Promotion network 18 / 50 18) A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. Culture Demographics Subculture Psychographics 19 / 50 19) Experimental sources of information for consumers refer to ____________. Advertising, marketing, selling, and profit making Handling, examining, and trying the product while shopping Buying after a demonstration Buying the product directly from a manufacturer 20 / 50 20) Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side. Creative Selling Management behavior 21 / 50 21) Marketing strategies are often designed to influence ___________ and lead to profitable exchanges. Consumer decision making Sales strategies Advertising strategies Export strategies 22 / 50 22) ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Target marketing Psychographic segmentation Product Differentiation Consumer behavior 23 / 50 23) ________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business. Holistic Demand-based Direct Relationship Synthetic 24 / 50 24) If actual performance exceeds the expected performance of the product, then customer is _____________. Satisfied Dissatisfied Delighted Neutral 25 / 50 25) At least how many parties should be included in “Exchange”? Two Three Four Five 26 / 50 26) __________ refers to the information a consumer has stored in their memory about a product or service. Cognitive dissonance Product knowledge Product research Marketing research 27 / 50 27) A cluster of complementary goods and services across diverse set of industries is called as ____________. Market place Meta market Market space Resource Market 28 / 50 28) When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. Indirect marketing Direct marketing Multi-level marketing Integrated marketing 29 / 50 29) The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. Product Marketing Production Selling Holistic marketing 30 / 50 30) _______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society. Consumer Business-to-business (Industrial) Reseller Institutional 31 / 50 31) A ________ when it is aroused to a sufficient level of intensity. Need becomes a motive Motive becomes a need Desire becomes a reality Unfulfilled demand becomes a crisis Personal demand exceeds the ability to rationally reject 32 / 50 32) “How are you telling consumers in your target group about your product” This question belongs to which marketing concept? Product Price Place Promotion 33 / 50 33) Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________. Spendable income Savings and assets Debts Occupation Borrowing power 34 / 50 34) The buyer decision process consists of five stages. Which of the following is NOT one of these stages? Evaluation of Alternatives Information search Variety-seeking buying behavior Post purchase behavior 35 / 50 35) “Buy it now” refers to which one of the following options? Personal selling Advertising Sales promotion Publicity 36 / 50 36) The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being. Customer-centred business Focused business model Societal marketing concept Ethically responsible marketing 37 / 50 37) ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. Market-skimming Value-based Market-penetration Leader 38 / 50 38) David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.” The advertising boys Uninformed managers The CEO The marketing department 39 / 50 39) Parents buy toys for their children act as __________ in the buying process. Decider Buyer Maintainer All of the these 40 / 50 40) ________ markets are made up of members of the distribution chain. Consumer Business-to-business (industrial) Channel Institutional 41 / 50 41) The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots. Marketing concept Selling concept Production concept Product concept Holistic marketing concept 42 / 50 42) The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________. Problem recognition Information search Social interaction Purchase decision 43 / 50 43) The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. Production Selling Marketing Holistic marketing 44 / 50 44) One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing. To make products easily visible and available To promote sales of products To differentiate their products from those of competitors To do marketing surveys 45 / 50 45) One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. Product, positioning, place, and price Product, production, price, and place Promotion, place, positioning, and price Product, price, promotion, and place 46 / 50 46) ___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives. Limited decision making Need recognition Routine decision making Post purchase evaluation 47 / 50 47) In marketing theory, every contribution from the supply chain adds ________ to the product. Value Costs Convenience Ingredients 48 / 50 48) In ________ consumers may share a strong need that cannot be satisfied by an existing product. Negative demand Latent demand Declining demand Irregular demand 49 / 50 49) Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets. Sales strategies Marketing concepts Cultural values Brand images 50 / 50 50) Marketing management is ________. Managing the marketing process Monitoring the profitability of the company’s products and services The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Developing marketing strategies to move the company forward Your score isThe average score is 0%🎉 Challenge alert! 💡 Share this quiz with your friends and see who scores the highest! 🏆🤩🔥 LinkedIn Facebook Follow Us @ 0% Restart quiz Exit We’d love to hear your thoughts! 📝 Share your valuable review with us. 🙌 🌟 Thank you for your support! 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