Strategic Management – Set 1

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Strategic Management – Set 1

Dear ! This is Strategic Management – Set 1 Quiz and it contains 50 questions.


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1) Conducting research, integrating intuition with analysis, and making decisions are all __________ activities.

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2) cohesive marketing mix consists of the product, promotion, price, and

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3) What kind of organizational structure combines a vertical chain of command with horizontal reporting requirements?

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4) Industry boundaries are blurring at an incredible rate as companies are recognizing that new opportunities lie at the intersection of two or more industries this is called ________.

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5) The competencies or skills that a firm employs to transform inputs into outputs are:

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6) Which of the following management accounting systems places a very strong emphasis on incorporating data relating to its competitors in the preparation of management reports?

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7) ______ is any sharp disagreement or collision of interests and ideas.

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8) An example of a corporate strategy would involve the decision to:

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9) Cost efficiency is determined by which of the following drivers?

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10) Environmental scanning occurs in what phase of strategic conflict management?

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11) Who is most responsible for developing, communicating, and enforcing the code of business ethics for a firm?

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12) A marketing department that promises delivery quicker than the production department’s ability to produce is an example of a lack of understanding of the

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13) The three stages of strategic management are

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14) The “balanced scorecard” supplies top managers with a _____________ view of the business.

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15) Which of the following is an issue considered in developing corporate strategies?

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16) Job titles that refer to strategists include which of the following?

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17) Strategic stretch involves:

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18) In a large organization, strategic management activities occur at what level(s)?

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19) Situation analysis allows the organization to examine:

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20) Which of these questions is addressed by a mission statement?

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21) Best in Class Benchmarking seeks to assess organisational performance against:

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22) The basic activities of strategic management include:

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23) Which of the following lists is comprised of support activities:

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24) In the strategic marketing process, once you get results you go into the:

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25) Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except:

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26) Strategy-implementation activities include

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27) ______ takes place in the recovery phase of strategic conflict management

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28) Which of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis?

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29) What are core competences?

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30) Relative deficiency or superiority is important information in performing which activity?

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31) Ben & Jerry had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development and:

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32) An organization’s strategies should be designed so that they incorporate:

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33) A company’s ability to meet its short-term financial obligations is measured by which of the following categories?

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34) An array of firm resources include interpersonal relations among managers in the firm, its culture, and its reputation with its customers and suppliers. Such competitive advantages are based upon

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35) What term best describes the use of both financial and non-financial measures in assessing whether an entity has achieved its objectives?

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36) Possibly the most important pre-20th century influence on management was:

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37) What do you understand by the term ‘a prospector organisation’?

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38) One key to effective implementation is setting:

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39) When actual performance results are better than what the plan called for, managers should:

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40) Which of the following is NOT a major element of the strategic management process?

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41) An effective short-hand summary of the situation analysis is a:

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42) Which of the following is NOT a characteristic of strategic management that makes it different from other types of management?

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43) ______ is any verbal or written exchange that attempts to communicate information regarding risk to public health and safety and the environment.

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44) Which of the following statements is NOT true regarding corporate strategies?

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45) How often should strategic-management activities be performed?

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46) Aggregating prospective buyers into groups is called:

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47) This is the last stage in the conflict management lifecycle.

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48) Situation analysis involves the process of:

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49) What kind of training program is most appropriate for a simple task?

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50) The strategic marketing process is how an organization allocates its marketing mix resources to reach its:

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